SPS 2023: Enhancing the Live Music Experience Through AR

Snapchat is making going to a music festival or seeing a live concert even more immersive with new augmented reality experiences and technology
At Snap, we love building new ways to help people experience the world and the things they care about — whether it be daily communication with friends and family, improving fashion with AR try-on technology, attending sporting events and enhancing the fan experience, and even seeing live music.

Our community is full of music fans, and 85% of Snapchatters report using the app to enhance their experience of going to see live music.1 This year, prepare to experience live music like never before! 
Live Nation
We’re building on our multi-year partnership with Live Nation to enhance live music with augmented reality and bringing custom AR experiences to 16 of the biggest festivals, including:
  • Beyond Wonderland Southern California (San Bernardino, CA)
  • Electric Daisy Carnival (Las Vegas, NV) 
  • Creamfields South (Hylands Park, UK)
  • Roots Picnic (Philadelphia, PA)
  • The Governors Ball (New York, NY)
  • Bonnaroo Music & Arts Festival (Manchester, TN)
  • Day Trip Festival (Long Beach, CA) 
  • Wireless Festival (Finsbury Park, UK)
  • Lollapalooza Paris (Paris, France) 
  • Rolling Loud Miami (Miami, FL)
  • Lollapalooza (Chicago, IL) 
  • Creamfields North (Daresbury Estate, UK)
  • Reading Festival (Reading, UK) 
  • Leeds Festival (Bramham Park, UK) 
  • Lights On (Mountain View, CA)
  • Austin City Limits (Austin, TX)

Our AR Compass and 3D map of the grounds will be available at all of them, helping you make your way to the right stage at the right time and find your friends instead of getting lost in the crowd. With custom AR Lenses to express yourself and enhance Snaps, festival-goers can truly see music differently.

New Integration with Disguise
Today, we also shared our new integration with Disguise, the industry’s leader in live event visualization and virtual production technology, that will bring Snap AR to some of the world’s largest venues and tours. During future shows, fans can see AR visuals through the Snapchat camera that interact with the on-stage visual production, via Disguise RenderStream, bringing the artist’s creative vision to life like never before.
We’ll also be teaming up with one of the world’s most famous DJs, Kygo, to create AR experiences for some of his concerts this summer so fans can immerse themselves in his music, and we can’t wait to work with more artists later this year.
We’re so excited to continue making live performances even more immersive so Snapchatters can truly see music differently.
Back to News
1 2023 research commissioned from Crowd DNA