April 19, 2023
April 19, 2023

SPS 2023: New Programs and Features for Creators

More offerings that help creators to make great content and build a business on Snapchat

Snapchat’s camera makes storytelling easier and enables anyone to express themselves and become a content creator. In fact, 86% of young Americans want to create content1 and 90% of Gen-Z is already on Snapchat.2

Today we announced new programs that help creators build sustainable businesses and introduced new tools to grow and engage with their audience across Stories and Spotlight.

Monetization Programs

Our Stories revenue share program places ads within creators’ Stories, providing a recurring source of cash payouts so they can reinvest in making great content for our community.

Already, creators in an early pilot of the Stories revenue share program are posting more often to Snapchat, and our community is loving the content they’re creating. The total time Snapchatters spend watching Stories from these creators in the US has more than doubled year over year.

Now, creators who have at least 50,000 followers, 25 million monthly Snap views, and post at least 10 Stories a month may be eligible to join our Stories revenue share program. Creators can see more details on qualifying criteria and eligible countries on the Creator Hub.

Our Spotlight reward program is one of the ways we continue to support our community of aspiring and emerging creators as they turn content creation into a career. We are increasing the total rewards available to reward creators for making the top Spotlight Snaps. 

Public Stories 

We’ve listened to our community, who want more ways to share their creativity with a wider audience, all while keeping Snapchat the best place for their real friends.

Starting today, Snapchatters aged 18 or older will be able to post their own Public Story with a simple tap. Open the camera, create a Snap, and choose to share it with friends or add it to your Public Story, all from the same account. 

And posting to Stories has never been easier! Our new scheduling feature gives creators more control and allows them to post to their Story whenever, wherever. Creators can also save a Snap to their new Public Profile and get access to content performance insights and Story Replies.

Expanding Creator Content on Snapchat 

We’re bringing creator content to new surfaces across Snapchat like Snap Map and are making it easier to discover creators across Stories and Spotlight. 

Creators helping our community discover the next “can’t miss” restaurant can expand their reach by simply tagging locations in their Spotlight Snaps. With place tags, their videos will appear on place profiles on the Snap Map, where more than 300 million Snapchatters go each month for great local recommendations.3

When creators make a Story they love, they can save it to their profile. Snapchatters can now find those best-of moments on the Stories page. It’s a great way to discover or find new creators to follow and dive deeper into Stories from their favorite creators.

More Tools and Features

We've also launched dozens of new features and updates over the past year to improve the creator experience, with new ones continuing to roll out every few weeks. 

Creators can now add a Linktree, the leading link-in-bio platform, to their new Public Profile — this exclusive integration will further drive fans to their content on Snapchat, bringing their audience deeper into their world.

More recently, we launched Remix so Snapchatters can react to and re-share Spotlight Snaps and enhanced Spotlight Replies to give creators more control over the replies that appear on their videos. Notice a song matched with one of your favorite AR Lenses? We launched a new tool that recommends Sounds to pair with Lenses to help make Snaps even more expressive.

Happy Snapping, creators!

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1 CBS News - Nov. 2019
2 Snap Inc. Investor Relations - Jan. 2023
3 Snap Inc. internal data - Q4 2022