SPS 2024 | New AI and Chat Features to Spark Conversation

AI has transformed the way we create pictures, learn about the world, and communicate with our friends. Today we’re introducing new AI-enabled features to spark conversations, make great Snaps, and discover new things.

New AI Lenses

The augmented reality technology we pioneered nine years ago transformed the way we express ourselves, visually. Last year, we made Lenses even better with AI, again revolutionizing the way Snapchatters express themselves. Starting today, Snapchatters can try our latest AI Lens that offers a glimpse of what they’ll look like in their old age.

More AI Memories to Share with Friends

We’re also bringing AI to Memories! With a swipe up from the Camera, Snapchatters can view Memories in full screen, and see collages and video mashups of their favorites. And now, for Snapchat+ subscribers, AI will even act as a personal creative director adding captions and Lenses to Memories, giving them a whole new spin. Subscribers will also see totally new AI Snaps to share with friends. 

These AI Snaps rely on a new feature called My Selfie that lets Snapchatters create and manage their Snap AI identity. After uploading a few selfies, Snapchatters will be able to see themselves in AI-generated images, or even in Snaps with friends who have also opted-in.

Problem Solve with My AI

Now, My AI is even better at problem solving with Snaps. My AI can interpret Snaps of complex parking signs, translate menus in a foreign language, or help identify unique plants.

We’re also introducing additional communication features that help you stay connected and express your style. 

Stay Connected from Afar

We show local time zones in chat to make it easier to connect with friends across the world. Improved HD video calls and Snap Mail, a feature that lets you leave a friend a Snap if they don’t answer, are there to help you stay in touch.

Showcase Your Style

New accessories for Bitmoji, your digital cartoon mini-me, will help you customize your fit. Look out for new Snap-yellow Crocs launching today, and get ready to sport a bag from our upcoming partnerships with Prada and Miu Miu.

Happy Snapping!