SPS 2024 | Snap AR: Enhancing In-App and Real World Experiences

Our partners continue to push the boundaries of what’s possible with augmented reality, bringing to life the things you care about - from art and science, to sports and music, beauty and shopping, and everything in between. Today, over 300 million Snapchatters engage with augmented reality every day on average. ¹

Snapchat Cam Expanding to More Venues

During Super Bowl LVIII, the NFL took over the jumbotron at the stadium with Snapchat Cam, powered by Camera Kit technology, which lets partners bring AR into their own applications, websites, and in the real world.

We’re thrilled that we’ve partnered to bring Snapchat Cam to more than 50 venues, teams, artists, and broadcast partners, like the Indiana Fever at Gainbridge Fieldhouse and the New York Knicks at Madison Square Garden.

Lip Syncing Lens with Eminem

We’re also launching a Lip Syncing Lens with Eminem in celebration of his new song “Fuel.” Soon this visual Lens experience will support thousands of tracks from Snapchat’s Sounds library so you can take Snaps rocking out in real time or apply the Lens to bring your Memories to life. Snaps with the Lip Syncing Lens have been shared more than 100 million times - it's the perfect way to strike up a conversation. ²

NYX Beauty Bestie

NYX Professional Makeup recently introduced NYX Beauty Bestie, which uses AR and AI to make mastering a handful of looks fun, mess-free, and easy to show your friends in a Snap. Today, we’re excited to introduce an advanced version of this Lens that uses generative AI to recommend endless looks tailored to your unique features.

Partners are using our technology to create experiences beyond our imagination. It’s incredible to see how they’re making Snapchatters everyday lives better, both in-app and out in the real world.