Content creators play a critical role on Snapchat, sharing their perspectives and entertaining our global community.
We have tools and support for all kinds of content creators to grow their audience and build their business - whether they’re just getting started or are a professional creator. Our Lenses and creative tools help make videos pop on Spotlight and anywhere else they’re shared. Nearly two-thirds of Spotlight submissions use one of Snapchat’s creative tools or an augmented reality Lens.
Today we’re making it even easier to create videos that stand out.
Introducing: Director Mode
Director Mode is a new set of camera and editing tools within Snapchat that make it easy to create polished content, or enhance every day moments captured with our camera that grab the viewer’s attention.
Within Director Mode, creators can use our new Dual Camera capability that lets you use the front-facing and back-facing camera at the same time. We believe this will be a game-changer for creators capturing moments around them. For the first time without any special camera tricks or secondary apps, creators can capture their reaction and their 360 perspective.
We're also making it easier to seamlessly transform the background of your videos on Snapchat with Green Screen mode, and our Quick Edit feature lets you take and edit together multiple Snaps with ease.
In the coming months, Director Mode will roll out to iOS, followed by Android later this year. Just look for the Director Mode icon in the camera toolbar or tap the “Create” button in Spotlight to get started.
We can’t wait to see what you create!