April 28, 2022
April 28, 2022

Welcome to SPS 2022

Snapchat has changed a lot over the years, and our camera has become far more powerful – evolving from a way to communicate visually in a Snap into an augmented reality platform.

The following keynote excerpt was delivered by Evan Spiegel, CEO of Snap Inc., during the Fourth Annual Snap Partner Summit on April 28th, 2022. You can watch the full video here

Hi everyone, and welcome to the 4th Annual Snap Partner Summit!

We’ve got lots of exciting things to share with you today.

But first, let me just say that it is so great to be here with all of you in Los Angeles.

Thank you all so much for your partnership. 

We’re having a ton of fun working together with you. And now, what was once a far off vision for computing overlaid on the world through augmented reality, is possible today through our camera.

It’s such a joy to serve our community of over 600 million people, with more than 300 million daily active users around the world.

We now reach more than 75% of 13-34 year olds in over 20 countries. And our global community continues to grow, with three consecutive years of accelerating year-over-year Daily Active User growth. 

Snapchat has changed a lot over the years, and our camera has become far more powerful – evolving from a way to communicate visually in a Snap into an augmented reality platform.

On average, people interact with augmented reality Lenses on Snapchat 6 billion times per day, using computing in totally new ways through our Camera.

Today, we’re dedicating our Snap Partner Summit to our team members in Ukraine. Ukraine is the birthplace of Looksery, the company that laid the foundation for our augmented reality platform.

The products and services we are sharing with you today would not be possible without the creativity and ingenuity of our Ukrainian team members, and our hearts have been broken by the war that has taken so many innocent lives.

We pray for peace in Ukraine.

Augmented reality is important because it combines the power of computing with what we see and experience right in front of us in the real world. It allows us to use computing in a familiar environment, weaving technology seamlessly into our lives.

Our augmented reality technology began as a playful tool for self-expression, but it has become so much more through the innovation of our partners. Creators and developers are building a range of AR experiences that give our community the ability to learn new languages, experience live events like never before, build monuments that tell previously untold stories, and easily try on a new pair of sneakers.

Our investments in augmented reality represent our ongoing efforts to build technology that serves humanity and that feels intuitive and familiar to use.  

We started by opening Snapchat into the camera to empower self-expression. Then, we made digital communication ephemeral, just like how we communicate in person, and focused on connecting real friends. We’ve always wanted people to feel comfortable expressing their full range of human emotion. 

As a result, over 90% of Snapchatters say they feel comfortable, happy, and connected when they use Snapchat. (1)

And Snapchat is ranked the #1 happiest platform when compared to other apps. (2)

Over the years, we’ve continued to evolve the ways that our partners can build for Snapchat and reach our audience with augmented reality experiences, content, games, and more. Increasingly, our partners are bringing Snap technology into their own apps and services, using Snap Kit, Camera Kit, and Bitmoji integrations. We now work with over half a million partners, creators, and developers to provide our community with innovative products and services. 

Already, more than 250,000 creators have built over 2.5 million Lenses that have been viewed over 5 trillion times. 

There are now over 700 Discover partners in 21 countries, and last year, over half a billion Snapchatters watched Shows on Discover. 

Time spent watching Spotlight continues to grow and people now submit 5 times as many Snaps to Spotlight per week on average when compared to a year ago.

Since launch, more than 340 million Snapchatters have used Games and Minis. 

And our first two Layers on Snap Map, Memories and Explore, have been used over 100 million times since launch.

Snap Kit developers and partners are helping Snapchatters express themselves. Over the past year, Snapchatters have shared content from our partners' apps, like songs from Spotify or tweets from Twitter, over 6 billion times on Snapchat. 

We’ve also been working with partners to support the next generation of young leaders who are trying to make a positive impact.

Last October, we partnered with 10 nonprofits to help Snapchatters learn more about how to make a difference in their local communities by running for public office.

With encouragement from friends and support from our partner organizations, our Run for Office Mini is a fun and impactful way for Snapchatters to learn more about local leadership. Snapchatters can nominate friends to run for office and explore local positions, sorted by the issues they care about — all in one centralized campaign dashboard.

Over 4 million people have already used the Run for Office Mini. With over 25,000 sign-ups with one of our partners, Snapchatters are already taking steps to launch their campaigns. 

We are so inspired by the passion, creativity, and optimism of the Snapchat community and all of our partners.  We are excited to continue collaborating with all of you, as we work together to create a brighter future. 

1.  2022 Alter Agents study commissioned by Snap Inc.

2.  2021 Goodques Path to Purchase study commissioned by Snap Inc.

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