Say It With Your Hands: New AR Lenses for Week of the Deaf

Snap is honoring International Week of the Deaf by launching a suite of creative tools, including custom Stickers and three Augmented Reality enabled Lenses that encourage Snapchatters to fingerspell. These new features were designed thoughtfully, incorporating guidance and feedback from Deaf and Hard-of-Hearing employees here at Snap. 

Using SignAll’s AI and computer vision technology that recognizes and translates American Sign Language language, these AR Lenses will inspire Snapchatters to fingerspell their name, as well as other common words like ‘love,’ ‘hug,’ and ‘smile’.

Snapchatters can capture their learning experiences, share with their friends in Chat, and boost awareness with additional features like Bitmoji Stickers. 

Our North Star is building products that are fully inclusive of all Snapchatters. No matter where you live, what your background is, what you look like, or how you communicate, we want all members of our community to feel as though our products are made for them -- and that includes native signers. We look forward to learning more from our community as we strive to continuously improve the experience for everyone on Snapchat.

Try the Lenses out now and get started spelling your name! 

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