Two months ago we began rolling out My AI, our AI-powered chatbot, to our global community of more than 750 million monthly Snapchatters.
Today we are thrilled that over 150 million people have sent over 10 billion messages to My AI [1], making My AI among the largest consumer chatbots available today.
Today we are thrilled that over 150 million people have sent over 10 billion messages to My AI [1], making My AI among the largest consumer chatbots available today.
We have been inspired by the ways our community has adopted conversational AI, with millions using My AI to foster creativity and connection with friends, receive real-world recommendations, and learn more about their interests and favorite subjects. We wanted to share some of the most popular conversation topics, based on learnings from our community in the US, India, France, and Great Britain. [2] [3]
Hot Conversation Topics
Our community is using My AI as a new tool for creativity and connection. From writing poems about your closest friend to finding activities to do with family, My AI always has a recommendation to share.
- Nearly 6 million conversations asking for art and design inspiration
- Nearly 2 million conversations looking for tips about planning a birthday party, wedding, graduation, or baby shower
- Approximately 4 million conversations looking for tips on playing guitar and writing songs
Real World Recommendations
My AI is becoming a go-to source for real world recommendations, from travel to personal shopping, and more.
- Approximately 5 million conversations asking for recommendations for top tourist destinations
- Over 1 million conversations planning visits to Disneyland, Disney World, and other theme parks
- Nearly 1 million conversations about hotels and other travel accommodations
Food & Dining
- Approximately 5 million conversations asking for restaurant recommendations
- Over 5 million conversations about McDonalds, and nearly 1.5 million conversations about Starbucks
- Nearly 8 million conversations about pizza, over 3 million conversations about sushi, and over 2 million about ice cream
- Over 3 million conversations about recipe ideas
- Nearly 2 million conversations about inspiration from healthy meals and snacks, with over 1 million conversations about smoothies, smoothie bowls or tea recommendations
Beauty & Fitness
- Over 12 million conversations asking for recommendations on skincare, makeup, nail care, fragrance, sunscreen, and other cosmetics
- Nearly 11 million conversations looking for recommendations on hair care
- Over 8 million conversations inquiring about fitness
Shopping & Gadgets
- Over 16 million conversations about clothing and apparel
- Nearly 5 million conversations looking for info on consumer electronics, another 5+ million asking about mobile apps, and nearly 4 million asking about mobile phones
- Nearly 4 million conversations about footwear
- Nearly 3 million conversations about accessories, including nearly 1.5 million conversations about women's clothing
Pets
- Over 25 million conversations about pets-
- with 12 million conversations about dogs
- and 7.5 million about cats
Auto
- Snapchatters use My AI to help them learn about cars, with 65 million conversations and counting.
- Nearly 8 million conversations about BMW, Kia, Audi, Ford, Mercedes-Benz, Chevrolet, Toyota, Tesla, Honda, and Volkswagen
Sports
- Over 10 million conversations about sports news
- Over 46 million conversations Asking My AI about soccer
- Over 5 million conversations asking My AI about Ronaldo, and over 1.5 million about Real Madrid
- Nearly 5 million conversations about basketball, and nearly 5 million conversations about the NFL
- Over 1 million messages asking My AI about cricket
Entertainment
- Over 10 million conversations about celebrity and entertainment news
- Nearly 4 million conversations about Netflix, and over 1.5 million conversations about Stranger Things
- Over 2 million conversations about TV shows, with Grey's Anatomy, South Park, and Eurovision among the most popular programs
- Over 3 million conversations about music, with Lana del Rey, Harry Styles, and Billie Eilish among the top artists
Education
- Over 5 million conversations looking for information about colleges and universities
- Over 3 million conversations and questions about languages, with French, Arabic, Spanish, English and German garnering the most interest
- Over 1 million conversations just about historical events, including the Cold War, the Industrial Revolution, World Wars I and II, Queen Elizabeth, and more
Driving Relevance Across Snapchat
As we shared last month, we believe that conversations with My AI have the potential to improve a variety of experiences across Snapchat by understanding our community’s interests in a privacy-centric way.
We are beginning to test ways that conversational AI within Snapchat can lead to more engaging experiences for our community, including by bringing Snapchatters mobile video powered by conversational intent for the first time. We are building this capability in two ways:
We are beginning to test ways that conversational AI within Snapchat can lead to more engaging experiences for our community, including by bringing Snapchatters mobile video powered by conversational intent for the first time. We are building this capability in two ways:
- We are able to use conversations with My AI to enhance a key optimization that we offer advertisers, called Snapchat Lifestyle Categories (SLCs). These categories are historically based on factors like which content a Snapchatter watches. New signals from conversations with My AI will now help us enhance the quality and depth of SLCs, ultimately boosting the relevance of the ads Snapchatters see on the app.
- We are developing ways to use commercially-oriented conversations with My AI to enhance our foundational ranking models, which has the potential to improve the relevance of the content, augmented reality, and advertising experiences we serve across Snapchat.
- We continue early testing of sponsored links, which connect our community with partners relevant to their conversation in that moment, while helping partners reach Snapchatters who have indicated potential interest in their offerings. We are in an experimental phase to ensure we design thoughtful, useful experiences for our community and will share more as the offering evolves.
We believe that conversations with My AI have the potential to help us deliver more relevant content and experiences across Snapchat, and we will continue to innovate in this area to improve the experience we offer our community.