Snapchat and the NFL Bring Fans Closer to Super Bowl LIX

Camera Kit Integrations

Also this year, the NFL will integrate Snapchat Cam into Caesars Superdome in New Orleans, making it the second Super Bowl host stadium to feature Snapchat's augmented reality technology. Following its successful debut at Allegiant Stadium in Las Vegas for Super Bowl LVIII, Snapchat Cam will once again enhance fan engagement through immersive AR.  Throughout the game, the NFL will place entertaining Lenses on attending fans including a custom New Orleans Super Bowl themed helmet as well as Eagles and Chiefs helmets to foster a shared sense of excitement throughout the crowd. 

AR Lenses and NFL Content

To bring our Snapchat sports fans closer together, whether they’re at the venue or at home, we’re also launching innovative AR Lenses and engaging content on Snapchat, such as:

• NFL Super Bowl LIX Lens: With this AR Lens, fans can feature themselves and invite a friend to pose with Chiefs and Eagles Super Bowl LIX helmets. The Lens will also be updated post-Super Bowl to highlight the winner.

• NFL Live Jersey Lens: Available on the NFL's official Snap Profile and Snap's Lens Carousel, fans can seamlessly try on official jerseys for both Super Bowl teams using Snapchat's Live Garment Transfer technology. Snapchatters can also visit NFLShop.com from the Lenses to purchase the jersey.

• Lens Collection & AR Bar: Snapchat will host a dedicated Super Bowl AR Bar and Lens Collection on Super Bowl Sunday featuring all NFL Lenses. 

• NFL Content: Throughout Super Bowl week, we’ll also feature exciting content including real-time Super Bowl highlights, behind-the-scenes content, and more, which will be available in Stories, Spotlight, and the official NFL profile.

Game on!